SEO Hype Log
You can find a huge amount of hype within the Search engine optimization industry probably because it is a techno field plus is very competitive so everyone is trying to eyebrow everyone else and get the upper edge.
Being in my antiquated 40’s – hippy 1965 baby to be exact – I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive – it looked like a modern day top-loader washer and was the same size! All up it held a ‘breath-taking’ 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC’s come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my ‘long teeth’ dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimization playing field.
Yes Search engine optimisation can be technical but only usually while you got it completely wrong from the outset – your internet site that is. If you did not employ a good Search engine optimisation advisor to supply you with the rundown BEFORE you started building then you probably finished up with a web site pierced with a thousand Search engine optimisation holes. Websites like these can take some fixing for sure. The majority of web creative designers have no knowledge about Search engine optimization and what they do know they rarely put into action simply because they aren’t requested to by you! Not selecting a great SEO advisor is like developing a three storey home without having an architect and engineer and expecting the builder to get it right – no way.
I come across a great Search engine optimization site once in every 100 websites. It is a weak track record for web-developers. Every other single website is a ship filled with holes sinking in the lower zones of page 196 of Google!
So apart from adding some colorful pros to this piece I suppose I should add some substance. Well here it is – short and simple (well maybe not that short!)
Content is King
Google makes use of backlinks a lot at the moment to judge a internet sites popularity. However, it is currently a piece of cake to produce back-links of good quality in significant volumes to unbalance the ranking game. Google knows it’s got to find the right way to balance this out. When it does, most people’s ranking will certainly come crashing to the ground overnight.
On the other hand, Google always wants Good quality content – the very best it can display. If you have this, then because content is the only reason why we have search engines in the first place, your website will always flourish no matter what twists and turns Google puts its search engine algorithms through.
Never ever forget that content rules in the Search engine optimisation jungle. Forget at your peril.
We struggled to get content material on clients internet sites for so long until we built it into our Search engine optimisation ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their websites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don’t imagine that anyone can merely add content to a website and miss out on the platform you are adding it to. Google wants to be sure that the content is not just the best for the keyword and key phrase requested, but it also offers the best user experience. So be sure you cross your T’s and dot your SEO eyes when it comes to making certain your internet site delivers the best experience such as performing these :
Make sure your server is quick – Google recently added this one – upgrade today if it takes too long to download your pages
Be sure ALL images have ALT tags WITH purposeful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical problems (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at the least 300 words of meaningful textual content on any page – the more the better for Google
Make certain that if you are using a CMS that the URL’s are fixed so only words appear (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious ‘click here’ as the anchor text
If you cannot add content to your internet site (maybe you have a flash site), then at least add a blog attached to your site – this helps a good deal
When you next renew your current domain, renew not less than 3 years – of course longevity exhibits maturity and increases trust
Back links and more back-links
And of course do not cease back-linking. Right now it’s the powerhouse for SEO but do not rely on this for the long term.
So I hope this has helped ‘de-hype’ a few of the Search engine optimisation materials available and assisted you along the SEO highway a little bit further.
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